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In the late 90's, Cold One refreezable beverage can wraps were popular to keep drinks cold. Doctors and Veterinarians quickly saw the potential for soft tissue injury wraps with the same basic premise (neoprene, ice gel blanket and inner layer) and asked that extensive research be completed to see if Cold One could deliver.
Cold One used the principals of R.I.C.E. (Rest, Ice, Compression, Elevation) and strategically positioned gels for the highest level of effectiveness. They developed a full line of human and equine cold one wraps that far surpassed the popularity of the beverage holders.
Available now in most countries, Cold One continues to grow and expand, meeting the need to "ice" for the most common injuries - for two and four-legged patients!